Influencer Marketing has become a very popular tactic for both
for-profit and non-profit brands to include in their marketing
campaigns. With the rise of word-of-mouth marketing and social
proof, Influencers are an excellent way for brands to leverage in
expanding to new audiences, increasing brand awareness, and
FrontGate’s Christian Influencer Marketing identifies individuals
who have influence over potential buyers and creates brand
engagement activities around these influencers. We put your
product or cause in front of their audiences meshing your
brand with the Influencers’ voices to create an impact for you.
Influencer Marketing has become a very popular tactic for both for-profit and non-profit brands to include in their marketing campaigns. With the rise of word-of-mouth marketing and social proof, Influencers are an excellent way for brands to leverage in expanding to new audiences, increasing brand awareness, and boosting conversions.
FrontGate’s Christian Influencer Marketing identifies individuals who have influence over potential buyers and creates brand engagement activities around these influencers. We put your product or cause in front of their audiences meshing your brand with the Influencers’ voices to create an impact for you.
This last bullet point is super important. We measure your Christian Influencer Marketing results. This is how we both know the level of success we’ve had in reaching your Christian target audience with the help of the Influencers.
What metrics do we keep an eye on when measuring your Influencer Marketing strategy success?
Engagement: We watch all engagement involving content shared by the influencers about your brand and products. Engagement includes various interactions such as Likes, Shares, Comments, Mentions, Direct Messages, and/or Reposts on channels like social media, blogs, and forums.
Reach: By looking at your overall number of views, we know how many people are actually seeing the content the influencers are sharing about your brand.
Brand Awareness: Measurements of direct traffic and social engagement. We measure your brand awareness among the audience members of each influencer as they begin sharing content related to your brand.
Clicks: We report the number of clicks on the content the influencers share about your brand, whether it’s a direct link to your website, a CTA (call to action,) a social media giveaway, or a signup form.
Conversions: You can calculate your conversions (the number of leads who become customers) as a result of our Influencer Marketing Group. You can calculate conversions on your website or through URLs such as discount or checkout codes we promote through the influencers’ social media account or blog. Divide your conversions by your overall number of visitors through the link/code.
Return on Investment (ROI): You are also able to calculate the return on your Influencer Marketing investment by dividing the return (or benefit) by the cost of the Influencer Marketing investment.
Follower Count: Track the increase and decrease of your number of social media followers or blog subscribers over time to see whether or not the influencers are helping you boost your follower and/or subscriber count.
FrontGate solicits participation from our roster of micro-influencers with highly engaged followers. Campaigns typically complete in 4-8 weeks.
Our group is a mix of…
· Fresh/new voices
· Already known social personalities/platforms
· Well-established and experienced influencers
We also have relationships with many of the leading personalities and celebrities in film & television, music, sports, church leadership, and so on. We can match the right spokesperson to your brand based on your budget.
IT’S THIS SIMPLE
Our proprietary group of Christian Influencers generates sales and brand recognition.
In short, we get people talking and buying. FrontGate connects your brand
with the people we believe make the best matching influencers.
We work with clients just like you to strategize, create, and execute Influencer
Marketing Campaigns with genuine branded content that is on-message but
in the Influencers’ voices and relevant to their audiences.
See more award-winning social, advertising, and PR options from FrontGate Media!
